Doubling Down for Earth Month: Shopify’s Approach to Sustainable Commerce

Apr 2, 2024

Shopify wants to be a 100-year company. To make our 100-year vision come true, we need to not only make commerce better, but also take better care of our planet.

Our approach to this challenge is to use engineering skills to create market forces. Just as we lowered the barriers to entry for entrepreneurs, we are kickstarting the market for carbon removal, an essential but expensive solution. The idea is to reduce friction and boost demand.

One way we do this is with our Planet app, where merchants can offer their customers carbon-neutral shipping on every order. These aren’t questionable carbon offsets: every penny funds high-quality, cutting-edge carbon removal technologies.

During April, Shopify is matching all carbon removal funding on deliveries from merchants that are using the Planet app. This effectively doubles our merchants’ and their customers’ impact.

Combatting delivery emissions is what our planet needs, and it’s also what customers want: more than half (54%) of people say they shop sustainably, and 43% say they’re more likely to purchase from a sustainable brand.

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